India’s first online exclusive store for Apple products, MacSlatch.com, has been launched. Unlike other web platforms selling gadgets like mobile phones, laptops, personal computers, and tablets, etc., MacSlatch’s exclusivity lies in selling gadgets from one brand – Apple, bringing the international buying experience of Apple. Macslatch has been a pioneer and the first online store to provide services to both existing and new Apple buyers. The focus on premium brand is the soul of business at MacSlatch with additional bonus of providing the necessary and unique Apple experience.
This one of its kind e-commerce venture has a team of Apple experts to provide technical assistance in a remote way including phone, e-mail, Teamviewer, and FaceTime, etc. for configuration, data transfer/migration, setup, network, and printer set up, among other important assistance. The sales support areas like option for deciding on various in-built specifications to suit the buyer’s specific needs, experts at MacSlatch help the customers to customize the various Apple devices before purchasing. The build to order specifications for various devices include upgrades of RAM, Hard Drive, partitioning drive, extra add ons, and Apple Care, among others.
Taranjeet Singh Slatch, Founder and CEO of MacSlatch.com, is confident of adding to the sales numbers by providing an efficient pre-sales guidance and after sales customer service. He said, "A premium brand like Apple has an increased scope in India but many potential customers are wary of the services related hassles regarding this premium international brand." He added that a correct Apple experience is important for India, which has recently shown significant growth among the BRIC nations." It is pertinent to note that Apple Inc. is yet to have its own retail presence in India."
Besides selling the entire range of products from Apple like Mac desktops and laptops, iPhone’s, iPod’s, iPad’s, and Apple TV, etc., Macslatch stores a comprehensive collection of various company-owned and third party accessories for entire range of products from Apple. Being a one stop shop for Apple buying, MacSlatch offers online tech support without any cost, which includes expert assistance on installation and usage, data transfer, and other related assistance. The benefit of online technical support by MacSlatch provides the necessary and hassle free experience of buying, unlike other e-retail platforms that concentrate only on selling the products. All the products sold on MacSlatch come with Apple warranty.
Taranjeet feels electronics and gadgets are specialized products and need expert sales and service support to guide the potential customer, especially in an online selling platform. Unlike physical multi-product and multi-brand stores, wherein niche brands have their executive in-stores, exclusive and single-product or single-brand online stores would be able to meaningfully service the customers with customer care executives having complete knowledge of the product to correctly guide the potential customers, he added.
While MacSlatch’s several customized marketing schemes are attracting potential customers, the company is constantly working in researching the behaviors and buying patterns of existing and new customers to develop innovative service and knowledge-oriented products to meaningfully engage the growing number of Apple customers in India. The idea is to constantly educate and update the existing users, repeat customers, and potential buyers with correct knowledge and product features, thereby increasing the sales volume, explained Taranjeet. MacSlatch has plans to focus on transformation of various industries like education and health, etc. that have been observed to use various devices from Apple. Taranjeet’s experience of working with various companies including one of the oldest dealers of Apple in New Delhi would help him provide the necessary product knowledge to the customers for an informed purchasing.
Taking inspiration from Apple website, MacSlatch.com is well designed, easy to navigate, and user friendly. Despite the customized specifications to the various devices, the online store has provisions to deliver within 48 hours of booking an order with free shipping facility. Currently, the geographical focus of this e-commerce store is pan India.
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