Around 130 million Indians are connected to the Web via fixed and mobile broadband, over 60 million are registered on Facebook and 20 million on LinkedIn. According to study done Frost & Sullivan, nearly 50 percent of young urban Indians spend more than two hours on social media sites daily.
On other hand e-commerce is on boom in India with more and more e-stores opening in India every month and leading portal already roping the boom with cash, funds coming in their way freely. Frost & Sullivan has done a study on impact of Social Media on online shopping behavior in India.
Frost & Sullivan found that consumers in India are increasingly relying on social media such as Facebook, twitter or mobile social media apps to make their purchases either as informed choices, or through peer conditioning. Analysis finds that over 67 percent of urban Indians are influenced by social media in their purchasing decisions.
The survey conducted between age group of 18 to 35 to assess the impact of social media on online purchasing trends among Indians, 60 percent of the respondents indicated that they shopped online once a month. It also highlighted that over 40 percent of the respondents expected to increase their online shopping budgets over the next 12-15 months.
Other major findings of survey are :
- 60 percent of internet users in urban India spend four hours and more a day browsing for various purposes such as entertainment, networking, business, academics, shopping, etc.
- For over 30 percent of the survey respondents, friends or peer-reference influenced their online shopping behaviour.
- 17 percent were influenced by social media sites that included ads, product reviews, recommendations, product launch announcements, etc.
- 40 percent of the respondents purchased one or more items after seeing it on a social networking site and or through advertisements on these sites.
It is in fact true, as e-commerce portal in India especially Flipkart, Myntra, SnapDeal, LensKart and Zovi.com are increasing their spendings for advertisements on social networking sites such as Facebook.
Advertisements