Airtel App store which is India’s first mobile application store launched in February 2010 better known as 'Airtel App Central' having total of 1500 apps available for download has recorded 2.5 million downloads in 30 days and making it to have more than 1 app download per second in last 30 days.The press release by Bharti Airtel also emphasize that the India's mobile apps model is pretty much different from the global model especially US, European counterparts as here in this case the app downloads are leaded by feature phones and NOT smart phones, a similar consumer behaviour pattern has been noticed for Bolt - a Mobile browser which have largest user base from India and downloads lead by non-smart phones.
In Airtel app store 25% of the apps are free to download and rest are subscription based, however, unlike to the beliefs the Indian mobile consumers are willing to pay for mobile apps as top 5 mobile apps downloaded are subscription based and not free, moreover top 5 cities that lead the download location are small cities ather than metros, these are - Surat, Pune, Udaipur, Mangalore and Thiruvanathapuram.The most popular apps downloaded are falling in social networking and utility categories.
Airtel is leading mobile service provider in India with ustomer base of over 118 million and Airtel app store have 1500 apps available for download among which 25% of the apps are free to download and app available for across 550+ devices.
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