Yahoo & Microsoft Begins Search Alliance (against Google)

In a major step towards the alliance of two big internet companies - Microsoft & Yahoo, they announced that they have received clearance for their search agreement, without restrictions, from both the U.S. Department of Justice and the European Commission, and will now turn their attention to beginning the process of implementing the deal and the deal which is considered as more of united alliance of two major competitors of Google so as to consolidate their resource as one and start work to give real tough fight to Google.

Implementation of the deal is expected to begin in the coming days with transitioning Yahoo!’s algorithmic and paid search platforms to Microsoft and Microsoft adCenter will be the platform for all search campaigns. Yahoo will be the exclusive relationship sales force for both companies’ premium search advertisers.

The alliance will start working in atleast US by the end of this year combined into a new unified search marketplace, with audience of nearly 577 million searchers worldwide.